ART IS FOR EVERYBODY info@bloop-festival.com
 

Privacy Policy

Effective as of: 18 July 2022

We are Biokip Labs. We provide services such a as a website and an app that includes a treasure hunt platform, designed to enable you to interact with the BLOOP International Proactive Art Festival through certain technologies. To do that, we need information about you. Protecting your privacy is really important to us. We only use your information where we have a legal basis to do so. This Privacy Policy will help you understand what information we collect, how we use it and what choices you have when you play or use our app, use our website, (the “Services”).

Our Privacy Policy is designed to give you a comprehensive understanding of the steps that we take to protect the personal information that you share with us, and we would always recommend that you read it in full.

You should also read our Terms of Service which set out the contract between you and Biokip Labs when you use our Services.

1. Who decides how your information is used?

Biokip Labs S.r.l. (a company registered under the laws of Italy Via G. Donizetti n. 1, 20122 Milan, Italy) generally is the data controller responsible for making decisions about how we use your personal information.

If you have any questions or comments on this policy, you can:

  • Email us at administration@biokiplabs.com

2. The information we collect about you and how we use it

This Privacy Policy covers our use of any information that can or could be used to identify you (“Personal Data”). It does not cover information which cannot be used to identify you (“Anonymous Data”).

We need to collect and use certain Personal Data to provide the Services to you and fulfil the promises we make to you in the Terms of Service:

  • Some of our Services require you to register with us or sign up for an account before you can use them. Where this is the case, you provide us with information including name, surname email and residing country to use our Services. We collect and use this information in order to authenticate you when you register an account and use the Services, to make sure you are eligible and able to receive the Services, and so that you receive the correct version of the Services.

  • We collect and use your device location information as you use a part our Services. We identify your location using a variety of technologies, including GPS, the WiFi points you are accessing the Service through and mobile/cell tower triangulation.

  • We further use the information above in order to provide technical and customer support to you.

  • You also give us Personal Data when you subscribe to our publications, enter a competition, promotion, sweepstakes or survey or communicate with us. Depending on which of these Services you use, that may include your name, surname, mailing address, country of residency, age, and email address. We use that information to fulfil those Services to you and to provide related customer support to you.

  • Our game and app include innovative features. In order to provide you with these features, Biokip Labs needs to collect geospatial data and images from your device camera and sensors during your experiences when prompted.

In addition, we have and rely on a legitimate interest in using your Personal Data as follows:

  • Using your contact information, namely your email address in order to communicate with you to provide technical and customer support.

  • Using your internal account in order to attribute to your account any user content (such as local points of interest) that you elect to submit to Biokip Labs through the Services. You can choose to opt out on your submissions across Biokip Labs products.

  • Using your email address and device information in order to share updates and news with you either within the games or by email. You can unsubscribe from these at any time by contacting us.

  • Analyzing your in-game actions and achievements to show you rewards, promotions, or other offers about our Services that are tailored to your personal user experience. You can choose to opt out of this and certain other processing of your Personal Data by following the steps described in Section 6 below.

  • To improve the features that we offer you through the Services, or to provide you with new or additional features for our Services.

  • Using your in-game actions and achievements, as well as certain information about your mobile device (including device identifiers, device OS, model, configuration, settings and information about third party applications or software installed on your device), to carry out anti-fraud and anti-cheating measures against behaviors prohibited under our Terms of Service, to ensure that we provide a fair gaming experience to all players.

  • To make legal or regulatory disclosures and to establish, exercise, or defend legal claims.

  • We will only use your Personal Data to do the following if we have your consent:

    • If you select to upload or save content, such as photos or videos on your mobile device, the Service will, with your permission, access your device’s media storage. You can change your mind and disable access to your media storage at any time in your device settings.

    • Send you marketing materials by email or via in-app notifications. You can unsubscribe from these at any time by contacting us.

We also rely on your consent where we use cookies or similar technologies. Please see our Cookie Policy for more information about how we use them. Insofar as cookies collect Personal Data, we will process it only based on your explicit consent, in anonymized form, or under a pseudonym.

While you may disable the usage of cookies through your browser settings, Biokip Labs currently does not respond to a “Do Not Track” signal in the HTTP header from your browser or mobile application due to the lack of industry standard on how to interpret that signal.

3. Who we share information with

We will not share any Personal Data that we have collected from or regarding you except as described below:

Information Shared with Our Service Providers. We engage external service providers to work with us to administer and provide the Services. As part of that they will process your Personal Data on our behalf. These external service providers have access to your Personal Data only for the purpose of performing services on our behalf, in compliance with this Privacy Policy, and we make sure each one is contractually obliged not to disclose or use your Personal Data for any other purpose. The service providers we use help us to:

  • run, operate and maintain our Services through third party platform and software tools;

  • perform content moderation and crash analytics;

  • run email and mobile messaging campaigns;

  • perform marketing analytics;

  • administer live competitions, sweepstakes and promotions, including registering players, managing check-in and attendance, verifying eligibility and prize fulfilment;

  • provide technical and customer support; and

Some external service providers may also collect information directly from you as a Third Party Service in accordance with their own privacy policy.

Information Shared with Third Parties. We share Anonymous Data with third parties for industry and market analysis. We may share Personal Data with our third-party publishing partners for their direct marketing purposes only if we have your express permission. We do not share Personal Data with any other third parties for their direct marketing purposes.

Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; and (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.

4. How we keep your Personal Data safe

We have appropriate legal, organizational and technical security measures in place to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Data to employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

5. How long we will keep your Personal Data

We keep your Personal Data for as long as we need to provide the Services to you and fulfil the purposes set out in this Privacy Policy. This is also the case for anyone that we share your information with and who carry out services on our behalf.

When we no longer need to use your Personal Data and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or anonymize it so that it can no longer be associated with you. When removing Personal Data, we will take commercially reasonable and technically feasible measures to make said Personal Data irrecoverable or irreproducible.

6. Your rights and choices

You have certain rights in relation to your Personal Data. This means you can:

  • Request access to the Personal Data we hold on you by emailing administration@biokiplabs.com

  • Delete or correct your Personal Data. The easiest way to update your account information is via your in-app settings. You can also submit a customer support request through our support website here or email us at administration@biokiplabs.com

  • Ask us to stop processing your Personal Data, including for direct marketing and promotional purposes such as tailored rewards, promotions, and other offers, by emailing administration@biokiplabs.com. But be aware that sometimes we need to use your Personal Data in order to provide the Services to you.

  • Have your Personal Data transferred to another organization (where it is technically feasible).

  • Complain to a regulator. We’d appreciate the chance to deal with your concerns directly so we’d prefer you to contact us first. However, if you’re based in the UK or the EEA and believe that we have not complied with data protection laws, you can complain to your local supervisory authority.

  • If you’re based in the EEA, you can also contact our EU Representative, EDPO. EDPO can be contacted:

    • by using EDPO’s online request form: https://edpo.com/gdpr-data-request/

    • by writing to EDPO at Avenue Huart Hamoir 71, 1030 Brussels, Belgium

The law provides exceptions to these rights in certain circumstances. Where you cannot exercise one of these rights due to such an exception, we will explain to you why.

We offer you choices regarding the collection, use, and sharing of your Personal Data and we’ll respect the choices you make. Please note that if you decide not to provide us with the Personal Data that we request, you may not be able to access all of the features of the Services.

After you contact us, you may receive an email in order to verify your request. We aim to provide the information or complete the outcome you request within 30 days, or such shorter time period as provided by laws of your jurisdiction

7. Children

Unless stated otherwise for a particular Service, children are not allowed to use the Services, and we do not knowingly collect Personal Data from them. We define “children” as follows:

  • Residents of the UK: anyone under 13 years old.

  • Residents of the EEA: anyone under 16 years old, or the age needed to consent to the processing of personal data in your country of residence.

  • Residents of other regions: anyone under 13 years old or the age needed to consent to the processing of personal data in that region.

8. Changes to this Privacy Policy

Any Personal Data that we collect is covered by the Privacy Policy in effect at the time such information is collected. We may make changes to this Privacy Policy from time to time. You will be given reasonable notice of any material change.

9. Third Parties

In using our Services you may access links to websites and services that are owned or operated by third parties (each, a “Third Party Service”). Any information that you provide on or to a Third Party Service or that is collected by a Third Party Service is provided directly to the owner or operator of the Third Party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy, or security practices and policies of any Third Party Service. To protect your information we recommend that you carefully review the privacy policies of all Third Party Service that you access.